The Very Good Agency

CEE-ROCK “THE FURY” Interview

Firstly, where are you from?

I’m originally born and raised in Queens, New York. I call it the Q*Sector (a name that I came up with many many years ago). If you’ve ever heard of the famous Linden Blvd., that is the area where I’m from. The Lost Boyz helped put Linden on the map.

So you’re in Queens, New York at the moment, it’s an inspirational place to myself and hip-hop fans from around the world releasing artists like Run-DMC, A Tribe Called Quest and LL Cool J just to name a few. What’s it like being a musician in New York?

It’s a good look because it is such a renowned place. Like you said, legends came from out of this borough. Can’t forget about Pharoahe Monch and Prince Po (from Organized Konfusion), Kool G. Rap, Nas, Kwame, Mikey D (we go way back), Large Professor, Salt & Pepa, Roxanne Shante, MC Shan, Mobb Deep and of course 50 Cent.

What have you heard about the Australasian hip-hop scene from all the way over there in the USA?

I haven’t heard much about the Australasian Hip-Hop scene to be honest but I travel all the time and one of the benefits of that is that I get a chance to listen to other cultures of music. Good music is good music (even if I do not speak or understand the language). I’ve been known to collaborate with people from different countries and languages so it makes me stand out quite a bit from everyone else.

With so many paths to take in life… why music, and why hip hop?

If you had a basketball in your hands when you were very young and you shoot and dribble long enough, you would probably love it forever. You become extremely good at it and eventually it may become your profession. I was exposed to Hip-Hop from the veryearly stages of it and I have an understanding and appreciation of it. I’ve mastered it and I love the energy you give and recieve from it. When I’m on stage and I’m puttin’ in work and the crowd reacts in a positive way and throw their hands and fists as well as their luv back at me, it is a wonderful thing.

You’ve worked with a lot of artists in your career so far, what experience do you think you’ve taken the most away from and enjoyed the most?

You never stop learning about Hip-Hop (even though I say that I mastered it). You can always learn more and experience more. I learn from other cultures and it makes you more complete when you are exposed to such variety. I recently did featured on Veronique Lalouette’s album in South Africa when I was on tour there last year. Her alias is ‘V’. She was a finalist on IDOLS (that is the South African version of ‘American Idol’). She sings and I dropped a verse on it. Things like that are cool for me because it builds up my resume and I get to network on a worldwide level. People ask me to collaborate all the time on their albums and I’m cool with that. However, I am signed and under management so the proper procedures have to take place in order for it to happen. When I finally come to the Australasian territory I hope to work with various outlets there. That goes for record companies, booking agencies, festivals, magaizines, television, radio, media outlets or whatever. Ladies, we can ‘network’ too!

Throughout your career you have labeled profanity as a cop-out for emcee’s with limited vocabulary and skills. How do people respond to this view?

I stick by my comment but let me elaborate on it a bit……I never said that I wouldn’t work with someone who uses profanity. Even Chuck D uses profanity once in a blue moon but Chuck D is not recognized by that. He is recognized by his talent, voice delivery and lyrical content. A highly respected emcee may utilize a curse or two to emphasize a particular point. However, these days, emcees use it out of context and throw it onto a song ‘just because’. If it has no validation or purpose to add to the song then why even bother to use it? Radio in the US won’t even play it unless you have a radio edit (not talking about outlets such as Sirius Satellite Radio). It sounds really stupid to hear a song on a radio that is played 90% backwards because it is curse-filled throughout. I’ve heard love songs with emcees spittin’ a 16 bar on it with curses on the majority of the verse and the stuff they say has absolutely nothin’ to do with the song’s concept. What does your verse even have to do with love?!

A lot of emcees have a very limited vocabulary and that is why all their songs and albums sound the same. They sound redundant and repetitive. It’s like listening to an entire album with one very loooooong track. You can’t even tell the difference! That is why I respect the emcees who put in work and take time to write as well as some high quality thought. For those who don’t, you need to recognize and step your game up! This ain’t the time to be spittin’ and mastering the ‘Barney’ and ‘Telletubby’ wordplay delivery. People don’t pay good money to go to your shows to hear the alphabet (at least I hope not). Let’s upgrade, people!

Your new album “Bringin’ Da’ Yowzah!!!” is soon to be released in Australia, can we expect any collaborations on it?

I have a few special features on it. I got my dawg Late and 10Shott from West Midlands in the UK (they put in some serious work – big-up to ‘Wolftown’). I also have Promoe from ‘Looptroop’ (he is a keen example of a lyricist who puts in deep thought – I’ve known him since 1997). Promoe had cursed on the original version of our song together but we had to edit it out [LOL]. I also have the legendary Mikey D (formerly of Main Source) on my album. In case the new generation doesn’t know who he is, he’s the emcee who took the belt from legendary Grandmaster Melle Mel (of Grandmaster Flash & The Furious Five) in the rap battle for world supremecy. He also gave LL Cool J his rap name (newjacks, do your research on it). Last but not least, I have BK’s finest emcees, Tah Phrum Duh Bush and Coole High (these are my dawgz right here). I am also part of a rap squad called 3DA which stands for ‘3 Dyffrent Anglez’ (Tah, Coole and myself). That is something you will hear more about in time. We represent our organization ‘Flow Federation’ (spread the word). Headz who love that true essence of Hip-Hop will truly appreciate the Bringin Da’ Yowzah!!! album. It’s a good look!

You talk about the pioneer’s who “keep it real, with the mass appeal”. Who were the pioneers that shaped your craft on the way up?

Wow, where do I start? I grew up listening to The Trecherous Three, Grandmaster Flash & The Furious Five, Cold Crush Brothers, Doug E. Fresh & Slick Rick, Dana Dane, Whodini, Boogie Down Productions (BDP), Run-DMC, Salt-N-Pepa, Finesse & Sequence, The Juice Crew, Kurtis Blow, Afrika Bambaataa & The Soul Sonic Force, Mantronix, Just-Ice, Digital Underground, Mr. Magic, Cipher Sounds, Busy Bee, Sugarhill Gang, Funky Four Plus One More, Oran Juice Jones, MC Lyte, Dr. Jeckyl & Mr. Hyde, Full Force, Whistle, T-La Rock and the Fat Boys.

It’s great to catch up with you Fury, before we wind this up… there are so many people in this world with talent and desire to make music, do you have any advice on what separates those from who dream and those who do?

Yeah. Try to stand out and make your own identity. There are so many artists out there who are nothin’ but Xerox copies of other Xeroxes who copied from themselves from someone else. Respect the game of Hip-Hop and the game will respect you back. Also, do your best to be a respected artist and master your skilled trade (sometimes a good name is all you have). You may swing a bat in you hands but that doesn’t put you in stripes and make you a ‘Yankee’!

I wanna give a shoutout to everyone in the Australasian territory, The Very Good Agency and the rest of the planet. All is welcomed to show me some luv by signin’ my guestbook at www.ceerockthefury.com as well as posting a comment on my official MySpace page at www.myspace.com/ceerockthefury. As long as my ‘furyous’ rhymes are on the menu – nonstop Hip-Hop will continue. Hip-Hop forever, y’all!

Cool. Thanks for stopping by.

Tags: hip hop, Old School

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